bw.jpg

about me

As someone whose worn many hats over my career I'm constantly looking for ways to bring a unique vision to my work while also being able to recognize and articulate a distinct voice for every project. Since the culture and landscape of every every brand is constantly evolving, I believe it's important to take ownership of projects so that every piece can make it to the finish line. From innovative lifestyle campaigns to world-class branding strategies – my job is to cut through the clutter and convince clients of what is possible.

EDUCATION

Art Center College of Design - Bachelor of Fine Arts - Advertising  May 2005.               New York Film Academy - Associate of Fine Arts - Film/Television  June 1998

CLIENTS

Ford Motor Company, Honda, GAP, Wells Fargo Bank, AARP, Pacific Gas & Electric, Nestlé USA Kaiser Permanente, McDonald's, Petco, Samsung USA, Direct TV, Lucky Brand, Zeiss, Michigan Tourism, AOL, General Motors, Farmers Insurance

2005 - Present

SooHoo Design  Advertising concepts strategies for Honda Tier 2 accounts. Daily interface with digital account teams to help promote marketing collateral including support on new business pitches and product launches.   

Polycom  Online social media strategies and brand development for diverse Polycom customer clients including Smithsonian Museum, TED, Heineken and Lexus. 

DAE  Print and online media to support Wells Fargo, AARP and Southwest Airlines accounts. Developed print collateral for pro-bono clients including Hepatitis B Gala, 1882 Project and San Francisco Lunar New Year Festival.

IWG  Print, online and television campaigns for Asian American market segment. Other accounts included Pacific Gas & Electric, Farmers Insurance and 2010 Census. Objective was to create culturally relevant communication to reach across 13 different Asian segments of the population. 

Lehman Millet  Developed 16-page patient brochure introducing consumers and optometrists to a progressive eyeglass lens. The messaging particularized various product attributes while positioning ZEISS as the premier choice in precision optics. 

JWT  Created a series of interactive sweepstakes and multimedia campaigns for Mustang and Explorer divisions. Developed promotional radio and television promos to support  sponsored projects including Nextel / Nascar Racing, Professional Bull-Riding and Monster Truck events.

McCann World Group  RFP and new business pitches including integrated campaign work for GM automotive division. Promotional radio and television media for Detroit Hospitals and Michigan Tourism Council.

AWARDS / ACCREDITIATIONS

3AF Silver Award - Wells Fargo “Noodles” 

Telly Award Bronze - McDonalds “Library” 

3AF Marketer of the Year Award - McDonald's USA 

Ogilvy Multicultural Gold - 2010 Census Campaign

Effie Award 2005 - Ford Nextel/Nascar Sweepstakes