Art Center College of Design - Bachelor of Fine Arts - Advertising May 2005
New York Film Academy - Associate of Fine Arts - Film/Television June 1998
POLYCOM February 2014 - Present
Online social media campaigns including conceptual strategies and case studies to elvevate brand identity. Generated multiple forms of multi-media approaches for current Polycom clients including Smithsonian Museum, TED, Heineken and Lexus.
DAE March 2012 - January 2014
Print and online media for Wells Fargo, AARP and Southwest Airlines accounts. Developed materials for pro-bono clients including Hepatitis B Gala, 1882 Project and San Francisco Lunar New Year Festival.
IW GROUP December 2009 - November 2011
Developed print, online and television campaigns for McDonald’s Asian American market segment. Other accounts included Pacific Gas & Electric, Farmers Insurance and 2010 Census. Objective was to create culturally relevant communication to reach across 13 different Asian segments of the population.
LEHMAN MILLET December 2007 - October 2008
Developed 16-page patient brochure introducing consumers and optometrists to a progressive eyeglass lens from Zeiss Vision. The messaging particularized various product attributes while positioning ZEISS as the premier choice in precision optics.
MCCANN WORLD GROUP February 2007 - August 2007
General Motors account. Developed RFP and new business pitches including integrated campaign work for GM automotive division. Promotional radio and television media for Detroit Hospitals and Michigan Tourism Council.
J. WALTER THOMPSON May 2005 - December 2007
Ford Motors account. Created a series of interactive sweepstakes campaigns for Mustang and Explorer divisions. Developed promotional radio and television promos to support Ford sponsored projects including Nextel / Nascar Racing, Professional Bull-Riding and Monster Truck events.
SIMON MARKETING May 1997 - March 1999
Helped initiate and produce creative advertising strategies for McDonald’s regional and local accounts. Daily interface with management and account teams to build and create marketing collateral for McDonald’s sweepstakes and product launches.
REGENCY FILMS November 1994 - January 1997
Performed story polishes, copy revisions and screenplay tracking for numerous theatrical feature film and television projects including, JFK, Heat, and LA Confidential. Coordinated screenplay coverage, talent acquisition and agency submissions.
3AF Silver Award - Wells Fargo “Noodles”
Telly Award Bronze - McDonalds “Library”
3AF Marketer of the Year Award - McDonald's USA
Ogilvy Multicultural Gold - 2010 Census Campaign
Effie Award 2005 - Ford Nextel/Nascar Sweepstakes
Adjunct Professor - Art Institute of California / Los Angeles