Art Center College of Design - Bachelor of Fine Arts - Advertising  May 2005

New York Film Academy - Associate of Fine Arts - Film/Television  June 1998

WORK

POLYCOM   February 2014 - Present

Online social media campaigns including conceptual strategies and case studies to elvevate brand identity. Generated multiple forms of multi-media approaches for current Polycom clients including Smithsonian Museum, TED, Heineken and Lexus. 

DAE   March 2012 - January 2014

Print and online media for Wells Fargo, AARP and Southwest Airlines accounts. Developed materials for pro-bono clients including Hepatitis B Gala, 1882 Project and San Francisco Lunar New Year Festival.

IW GROUP   December 2009 - November 2011

Developed print, online and television campaigns for McDonald’s Asian American market segment. Other accounts included Pacific Gas & Electric, Farmers Insurance and 2010 Census. Objective was to create culturally relevant communication to reach across 13 different Asian segments of the population. 

LEHMAN MILLET   December 2007 - October 2008

Developed 16-page patient brochure introducing consumers and optometrists to a progressive eyeglass lens from Zeiss Vision. The messaging particularized various product attributes while positioning ZEISS as the premier choice in precision optics. 

MCCANN WORLD GROUP   February 2007 - August 2007

General Motors account. Developed RFP and new business pitches including integrated campaign work for GM automotive division. Promotional radio and television media for Detroit Hospitals and Michigan Tourism Council.

J. WALTER THOMPSON    May 2005 - December 2007

Ford Motors account. Created a series of interactive sweepstakes campaigns for Mustang and Explorer divisions. Developed promotional radio and television promos to support Ford sponsored projects including Nextel / Nascar Racing, Professional Bull-Riding and Monster Truck events.

SIMON MARKETING   May 1997 - March 1999

Helped initiate and produce creative advertising strategies for McDonald’s regional and local accounts. Daily interface with management and account teams to build and create marketing collateral for McDonald’s sweepstakes and product launches. 

REGENCY FILMS   November 1994 - January 1997

Performed story polishes, copy revisions and screenplay tracking for numerous theatrical feature film and television projects including, JFK, Heat, and LA Confidential. Coordinated screenplay coverage, talent acquisition and agency submissions.    

AWARDS

3AF Silver Award - Wells Fargo “Noodles” 

Telly Award Bronze - McDonalds “Library” 

3AF Marketer of the Year Award - McDonald's USA 

Ogilvy Multicultural Gold - 2010 Census Campaign

Effie Award 2005 - Ford Nextel/Nascar Sweepstakes

Adjunct Professor - Art Institute of California / Los Angeles