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To demonstrate Wells Fargo’s commitment to build a better banking experience with more diversity and inclusion, our approach highlighted how people and technology together create the human ingenuity vital to transforming their customer experience. Meeting the increasingly diverse needs of Wells Fargo’s global customer base was critical for the company’s growth and success. The campaign succeeded in demonstrating that all people across the workforce and communities feel valued and respected and have equal access to resources, services and products to build their skills, and impact business outcomes.