Many years ago, I was asked by a friend at DirecTV to compose a slogan introducing their newest streaming service. So, I decided to craft a line that seemed simple, honest and straightforward enough to connect with consumers. The tagline I delivered was “Don’t just watch TV, DirecTV.” That big vision thinking still exists in my work today. From experimental social campaigns to award winning strategies, I love developing content that moves people to respond in ways they never have before.
