One of the greatest challenges of working in the healthcare space is crafting language that sounds organic, useful and conversational. So, we partnered closely with our design team at Lehman Millet – a healthcare division of MM&M to build state-of-the-art brochures and collateral for brands, like Zeiss Vision Healthcare and ANTECH Diagnostics. For Zeiss, the world's leading manufacturer of precision optics, we introduced patients to progressive vision lenses that combined technical expertise and innovation to create exceptional visual experiences. Our extensive list of brand deliverables emphasized the idea of improving care one product, one partner, one patient at a time.
