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To help position Best Buy as one of the leading specialty retailers in consumer electronics we developed a bold marketing approach to cover key areas such as product, price, place and promotion. By partnering closely with the Best Buy in-house team a “goalification” strategy was launched to act as a branded mnemonic and help cue consumers when an everyday goal was accomplished. The campaign exemplified how tech motivates individuals to accomplish personal goals and that having the right tech at the right time can be a very significant tool in managing our complex lives.